Our good friend and more or less family member Joe M500 has decided to trade his Jeep Cherokee to charity in exchange for a free bike from the crew over at New Belgium Brewing Company, makers of Fat Tire and other delicious treats. This will take place for New Belgium’s Tour De Fat (see the site and a mini-essay from Joe here) event this weekend in Chicago. The great team over at The Chicagoist also posted a story about Joe’s trade-in, along with a video. We’ve embedded it below, but you can read the story and see the video here as well. Not only is this an awesome thing to do for the environment and a gazillion other reasons, but gas in Chicago is about $4.50 per gallon now (that’s regular unleaded, no joke), so Joe will no doubt be saving thousands by pledging to live car-free for at least one year. An awesome sidenote: Joe is wearing our “Insider Effects” T-shirt by Joey Potts in the video. Word is bondage…

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